Sale this week only - use code FLASH50
Stay responsive and actually get some sleep.
Sleep Matters is a 160+ page, research-backed guide to biologically normal baby sleep - and gentle, flexible ways to understand it, work with it, and feel calmer about the parts you can't change, without a single timed check-in (aka, this isn't controlled crying under a different name). For babies 0–18 months.
Instant download. Normally $76 — this week $50 with FLASH50, and the Contact Naps to Cot guide comes with it.
Sleep Matters
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Sleep Matters •
You want to stay responsive. You're also not sure how much longer you can do this.
If you're reading this at 2am, you probably already know the feeling:
Everyone around you is pushing sleep training before the "four-month regression" hits, and choosing to parent responsively through the night can feel lonely and isolating.
You sense there must be a middle ground between cry-it-out and controlled crying - something other than waking again and again, night after night, waiting for your baby to finally "get it."
And you second-guess almost everything you do around sleep, because the advice coming at you from every direction contradicts itself.
You are not alone. Having a baby is hard, and sleep deprivation is nobody's friend. You deserve to feel rested enough to take on the enormous job of raising a small human - without being told the only way there is to stop responding to your child.
You’re safe here.
On your wild ride of parenthood you'll be bombarded with messages telling you you're failing, missing a piece of the puzzle, or that you need to fix something. The world yells "sleep train!" and makes you feel weak or inadequate if you don't want to (I’ve been there, too).
I'm not going to tell you that you have a problem I can fix. There is so much room between sleep training and doing nothing - and this guide lives right in that space. You can gradually change and shape sleep in ways that work toward a beautiful, long-term relationship with your child, while still getting the rest you need.
No ignoring cries, no labelling ‘protest cries’, no schedules. No fixing a baby who was never broken.
No fixing a baby who was never broken.
The infant sleep industry is worth billions. It works by convincing you something is broken - that your baby should be self-settling, linking cycles, sleeping through - and then selling you the thousand-dollar fix. None of those are problems unless they're genuinely bothering you.
I REFUSE TO WORK THAT WAY.
I wrote the guide I wish I’d had.
I'm Fiona - a social worker turned infant sleep educator, and three children deep.
When I had my first, I read and heard so much advice that it only made me more confused and anxious. I kept thinking I just needed to crack the code, that this one thing would fix it all. Once I found the right information and the right people, everything changed (well - everything except my baby's sleep, which turned out to be completely normal all along).
So I wrote the guide I wish someone had handed me back then. Ten years and three babies later, I have the wisdom, perspective and utter confidence in how our children evolve - and I want to shout from the rooftops that sleep really doesn't have to be such a thing.
I'm not "just a mum" - I'm a qualified social worker with additional training in Circle of Security, perinatal & infant mental health and motherhood studies, and a certified sleep & wellbeing specialist. (AKA, I've got the street cred.)
No-one here is going to tell you you’re doing everything wrong.
The infant sleep industry is worth billions, and it works by convincing you something is broken - that your baby "should" be self-settling, linking sleep cycles, sleeping through - and then selling you the $1,000 fix.
I refuse to work that way. None of those things are actually problems unless they're genuinely bothering you.
Sleep Matters isn't a formula to "fix" your baby; it's honest information and a real toolkit, so you can make calm, confident choices for your family - and spot the fear-based marketing for what it is.
Picture the version of you who wakes up actually rested.
Imagine no longer racing home for naps in a blacked-out room - free instead to just enjoy your time with your baby out in the world.
Picture bedtime as your favourite part of the day: snuggled up beside your child as they drift off, nothing to dread.
And imagine feeling so steady in your choices that no matter what anyone says or suggests, you hold your ground — with the science to back you up. Goodbye, napxiety.
There's a way to be all of these things, stay nurturing and responsive to your child, and get the sleep you so badly need.
This is the guide that shows you how.
Everything you need - from newborn to 18 months - in one honest, 160+ page guide.
Understand what’s really going on.
How sleep actually works — the biology and sleep cycles, in plain language
What biologically normal infant sleep looks like at every stage, 0–2 months right through to 12–18 months
Why babies wake through the night, and why so much of it is completely normal
The truth about "sleeping through" — and how much sleep your baby actually needs
Protect your rest and gradually shape sleep.
How to protect and optimise your own sleep and rest
Wake windows, and how to use them without losing your mind
All things naps - short naps, contact naps, nap transitions, and napping on the go
Where your baby sleeps: room-sharing, the family bed, safe bed-sharing, and transitioning to their own space
Building a bedtime routine and sleep environment that actually works — light, noise, swaddling, rhythms and rituals
Cut through the noise.
The real research on sleep training, self-settling and self-soothing
A word on sleep training culture — and how to spot fear-based marketing
How to navigate conflicting advice and stay confident in your own choices
Troubleshoot the hard stuff.
Early rising, false starts, split nights, frequent wakes and separation anxiety
What gets in the way of sleep - from teething and leaps to underlying causes worth ruling out
Sleep Matters
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Sleep Matters •
“This is everything I wished I knew about sleep before I became a mum - it would have saved me a lot of confusion and overwhelm! Fiona explains the science and research of normal baby sleep in a down-to-earth way, provides tips and tools for making some changes if you want to, and balances that with a beautiful focus on healthy attachment and loving parent/bub relationships.
I love that I don't have to buy multiple guides to get me through the first year and beyond - it's all here! Fiona has helped me feel more empowered to navigate the confusing territory of baby sleep with confidence in myself and my choices.
I'll be recommending this to all my mama friends for sure!”
— Laura, mother of 12mo"I have finished, and I kid you not, I had tears in my eyes. I cannot stress how f*cking ridiculous this is - in the best possible way. All I can think about is how different my first few months would have been if this had been the information I consumed."
— HANNAH, MOTHER OF 8MO“I just devoured your sleep guide. so, so reassuring! my only wish is that I had this 2 months ago in the pits of 4mo sleep progression.”
— SHELLEY, mother of 9MO“Your sleep guide is amazing and full of wisdom and reassurance and doesn't leave me with the anxiety that i need to go and implement three steps to 'fix' our family's sleep. Rather you've given all the reassurance that I need to keep doing what I am doing.”
— BREE. MOTHER OF 4MOThe honest answers to what you’re probably wondering.
Is this just sleep training under a different name?
No - genuinely not. Everything in this guide is evidence-based, with a strong focus on biology, attachment and development. There's never a moment that asks you to ignore your baby's cries or override your instincts. It supports breastfeeding, cuddling your baby to sleep and co-sleeping if that works for your family - and if it no longer does, it helps you find another way that's still rooted in responsiveness.
So what makes it different?
The whole focus is on building and keeping a strong relationship with your baby, and the confidence to stay flexible. No schedules, no rigid routines - just flexible rhythms and tuning into what your individual child needs. It won't promise to make your baby sleep through the night, because that isn't the goal (and babies aren't designed to). It's an honest, baby-led way of supporting your child with sleep, while giving you a real toolkit for getting more rest yourself.
Everything you need to feel calmer and more confident about sleep - for $50 this week.
Sleep Matters — the honest, 160+ page guide that takes you from newborn to 18 months, so you're not buying a new book every time your baby hits a new stage. Steeped in evidence, genuinely referenced, and free of rigid schedules. (Value $76)
Plus, free this week - Contact Naps to Cot - the standalone guide to gently, respectfully moving your baby from contact naps to independent sleep (and getting your two hands back), without a single tear-it-out method. (Value $47)
And you'll also get my Floor Bed guide - for when you're ready to think about their own sleep space.
That's $123 of honest, evidence-based support, plus my Floor Bed guide — yours for $50 this week only with code FLASH50. Instant download — all three land on the confirmation screen the moment you check out (and in your receipt).
FREE BONUS
FREE BONUS
Naps are where so much of the exhaustion (and the napxiety) lives. So, every copy of Sleep Matters comes with my Contact Naps to Cot guide - normally $47 - completely free.
Inside: why your baby's need for contact naps is nature's clever design (not a bad habit you've created), and the gentle, gradual, responsive steps toward more independent sleep - so you can put them down without dreading the flinch.
No separation-based tactics, ever.
Not sure yet?
Start with the first chapter - free.
Read the opening chapter of Sleep Matters, on me. No pressure, no sleep training - just a taste of the honest approach inside.
If it speaks to you, the full guide will be waiting.
STRAIGHT TO YOUR INBOX. UNSUBSCRIBE AT ANY TIME.
You deserve to feel rested — without giving up the way you want to parent.
$50 this week.
Fiona is like the kind friend you really want in your corner when you’ve just had a baby.
She's the person who really sees you - who understands what you need and how you feel. A fierce advocate for both baby and mother, she's passionate about honouring them both, rather than choosing one over the other. With years of experience in perinatal mental health and parenting, she's a social worker turned infant sleep educator, championing an evidence-based, biologically normal, compassionate and attachment-based approach to all things infant sleep.