This is the home of a quiet revolution in parenting—a movement away from PERFORMATIVE PARENTING, and back to relationship, for parents and practitioners alike.

I’M A PARENT

The antidote to overwhelming advice. Find real support that honours your instincts and deepens the connection you have with your child.

I’M A PROFESSIONAL

Bridge the gap between your clinical training and your gut instinct. Find frameworks that let you support families with more integrity and heart.

WHETHER YOU’RE A MOTHER NAVIGATING THE FOG..
OR A PROFESSIONAL LOSING FAITH IN THE OLD MODELS.

  • Feeling overwhelmed by a world of conflicting advice?

  • Feeling the growing gap between your textbook training and your gut instinct?

  • Scrolling your phone at 3 AM, looking for an answer—any answer?

  • Searching for a framework that honours the parent, not just the problem?

You’re in the right place.

HERE, WE DO THINGS DIFFERENTLY.

We believe babies aren't problems to be fixed, and mothers aren't failing. We challenge the outdated, one-size-fits-all parenting narrative in favour of nuance, connection, and your own intuition. We're here to help you tune out the noise and tune into what truly matters: your relationship with your child.

How can we support you?

DIGITAL COURSES & GUIDES

Like having a trusted friend in your pocket at 2 AM. These guides are packed with the thoughtful conversations and practical ideas you need to navigate sleep, toddlers, and transitions with confidence.

1:1 PARENT SUPPORT

For when you need a personal guide. We'll work together to navigate your unique challenges with a plan that feels good for your entire family.

PROFESSIONAL TRAIING

For practitioners ready to move beyond the old models. Access masterclasses, foundational courses, and certification to elevate your practice.

CURRENTLY AT MAMA MATTERS

CURRENTLY AT MAMA MATTERS

FREE MASTERCLASS
WED 28 JULY

THE RIPPLE EFFECT: BEYOND CONTROLLED CRYING

Join me for a free live masterclass created for professionals ready to move beyond outdated models and find a new framework for sleep conversations that feels good.

JOIN THE SHAKE UP.

The Shake Up is the weekly dispatch from our quiet revolution. It’s where I share the insights and ideas that move us away from performative parenting and back to relationship, helping you build unshakeable confidence in the mother you already are.

7.png
uhjk'.png
6.png

HEY, I’m FI.

Social Worker. Motherhood Studies Practitioner. Infant Sleep Educator.

But more than anything, a mother who knows that your story is more than your child's sleep.

I created Mama Matters to be the soft landing I always wished I’d had.

SHOP OUR MERCH

SHOP OUR MERCH

You’re doing important work, mama - we see you!

Shop our wearable conversation starters so we can spread the message that unpaid caregiving work is perhaps the most important work there is!